![]() ![]() The shoppable video allows the spectator to hover over IKEA home furnishings to explore additional details before clicking the “shop now” call-to-action. In this video, IKEA transforms commonplace tasks into a documentary in the vein of David Attenborough. The video is entertaining in addition to selling the product. The narrator adopts numerous accents and facial hair patterns as he recounts the many events of the previous evening. Viewers can click on several hotspots to branch into many versions of the same story. Their promotional film for the Click & Style electric razor has a recently-shaved narrator who struggles to remember his night’s activities. This Philips video demonstrates how much fun interactive video can be while also delivering an engaging brand message. The journey is everything from simple, despite the appearance of the images.Īdditionally, it is very effective to give the audience a say in how the story concludes.ģ. Two explorers are trapped in a temple and need to escape. The story is interactive, and the audience can influence how it ends. Here is a very basic interactive video sample. Charlie Brooker, the producer, claimed there might be more and that he had forgotten how many options there might be for the spectator. There were 35 alternative outcomes for the interactive video. ![]() ![]() Viewers effectively decide whether the protagonist survives, dies, succeeds, or fails. This interactive video is of the most popular videos on YouTube it shows various alternative endings to the movie episode and encourages viewers to choose the one that best suits them. BANDERSNATCH (2018) ALL Endings Explained (Including “Secret”) With more than an 11% increase in conversion, interactive video outperforms all others. Mainly, conversion rates for banner advertisements, Google display ads, and YouTube annotations are less than 1%. Many studies have shown that interactive video ads are 9x more memorable than regular video ads and increase purchase intent by up to 32%.Ĭompared to many other digital video ads, interactive videos convert much faster. Your audience will have more interaction with your brand or product. Interactive video, in this case, is an integral part of showing your new ideas. People have known linear video for a long time, but sometimes they want to try something new if your audience is tired of the same type of video. Magna found that interactive video ads drive a 47 percent gain in time spent with a marketing message compared to a non-interactive ad. DemandGen claims that interactive content receives two times as much interaction as static information.ģ: Interactive video outperforms linear video On the other hand, interactive video is receiving higher engagement rates from customers. A startling amount of interactive video content is being created by brands it makes up 36% of all video content produced. 83% of brands that have used interactive videos said it increased their sales and audience engagement.īoth brand recognition and consumer behavior attest to its appeal. Today more brands are jumping on interactive videos because they work. It’s the ultimate form of personalization.Ģ: Interactive video is so popular right now Imagine watching a video, and 15 seconds into the video, the speaker asks you to make a choice right on the video screen, and every choice you make customizes what you see next. There are many reasons to use interactive videos to captivate your audience and market your products, business, and services, and I will share a few of them here.ġ: Interactive videos are fun to watch Interactive video Why Use Interactive Videos for Growing Your Business? Usually, the level of participation that can be included in each video differs from platform to platform.ĭue to this interaction between the viewer and the video, engagement increases, clickthrough rates increase, and the video delivers higher performance than an average video. The participation could be a survey, quiz, hotspots, tags or making choices. Similar to how they would engage with web material, users can click, drag, scroll, hover, gesture, and do other digital activities to interact with the video’s content. Through a variety of techniques, an interactive video allows the audience to engage with the video’s actual content. An interactive video is a special type of video that allows the audience to participate while watching the video. ![]()
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