![]() The bed’s foundation, meanwhile, features the company’s trademark combination of cotton, wool, flax and horsehair. ![]() It’s reminiscent of the fabric featured on the Grand Vividus and available in the same four colors (Traditional Blue, Black Shadow, Natural Shale and Phantom Charcoal). Paying homage to Hästens’s heritage as master saddle makers, Rafauli upholstered the bed with a signature woven checkerboard fabric based on the brand’s horse monogram. Every piece of the drēmər collection, from the bed itself to the headboards, combines this design technique with the finest natural materials in the world and the superior bedmaking techniques of Hästens.” “When designing the drēmər collection, I stayed true to a technique that I have always believed in-to blend art and science-with a commitment to uncompromising quality and execution in every detail. Like its high-priced predecessors, the lavish bed was meticulously handcrafted across more than 300 hours in the company’s state-of-the-art “Santa’s workshop” in Köping, Sweden. The drēmər was penned by world-renowned interior designer Ferris Rafauli, who previously designed the Grand Vividus model owned by the aforementioned Canadian rapper. Coinciding with the mattress maker’s 170th anniversary, the drēmər also pays homage to founder Pehr Adolf Janson and the six generations of “dreamers” (master craftsmen) who helped establish Hästens as a major luxury name. But Adolfsson argues that the bedroom is where they should be focused.The family-run Swedish company Hästens has unveiled an exclusive new model fittingly christened the drēmər, or dreamer, which was inspired by the power of the human mind and the endless possibilities of manifestation. ![]() It’s often said that the kitchen is the heart of the home and as a result, Americans think nothing of spending many thousands of dollars on their kitchens. The bedroom is the real heart of the home There’s no latex, no foam, no flame-retardent chemicals,” Adolfsson explains. “It’s 100% natural and handmade from cotton, flax, and horsehair wool so you never get dust mites, with more springs for delicate and individual support. Once people are educated about the true value of sleep, the choice of a Hästens becomes easy. ![]() Every morning you reset your life and are rejuvenated for whatever the day brings.” “You hear things like ‘I have too much important stuff to do to sleep,’ or ‘I’ll sleep when I am dead.’ But when people brag they only need four hours of sleep a night, it’s like saying they are proud they eat fast-food every night. Those same hard-charging American luxury consumers also tend to underestimate how important sleep is to continue to perform at their highest level. When people have an appreciation for something, they make different choices,” he says. But to put the same amount of money into a mattress that nobody sees has a different connotation. “In New York or LA, people think nothing about putting $45,000 into a car, or a watch or piece of art. Having come through this time when health, safety, and personal wellbeing are top of mind, Adolfsson sees Americans changing their perspective on what is luxury and what is a necessity. Once you truly value yourself and your health, it’s easy to invest in the best possible mattress.” Diet, exercise, and sleep are the three pillars of health. “It’s brought people back to the rudimentary fundamentals and thinking about what they value in their lives. “We have been increasing our sales right through this time,” Adolfsson shares, despite the shutdowns. This will be Hästens big year because the coronavirus pandemic has caused people to spend more time at home, where they are reevaluating what’s most important to them. “It’s been the biggest business success in my life, with the first ten already reserved,” he says. ![]()
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